It seems fitting somehow that my blog turns seven years old as I am currently attending my first ever ISTE conference. I am also starting a new job 1,000 miles away from the place where I have lived and worked for the entire time I have written this blog. I started this blog because I thought I had something to say about education, and I was impressed with what I was seeing in the edublogosphere (which was much smaller at that time). I didn’t try to analyze what I would focus on or what my audience would be. I just decided I would write about the things that interested me, and if they also interested others, so much the better. I still think that was a smart move because even when months go by without a post on this blog, I know that I am writing here still because I want to share something, not because of any expectation I set for myself. I have seen so many good bloggers quit over the years, and I think that they are partly crushed by unrealistic expectations:
- They feel pressure to build a huge audience really quickly. I know how it feels to think no one is reading your posts. You don’t see comments. It feels like an echo chamber. But over the years, I have heard from lurkers who might never leave a comment but still get something out of what I post. There are a lot of bloggers with wider audiences, and there are all kinds of reasons for that, but I feel blessed to have a supportive readership.
- They feel they need to focus on one thing. It’s true that niche blogs seem to do well—just a focus on math or technology or educational policy. But I think sometimes folks put themselves in the position of feeling like they can’t comment on other things because their audience expects them to write about one subject only. It’s your blog, and you should explore topics that interest you.
- They set up a posting schedule and/or feel they must write every day. Write when the spirit moves you, I say. If you force yourself to write every day or to write according to a posting schedule, you are going to wind up treating your blog as work instead of your own reflective space. I am guilty of this, too. I have a posting schedule set up in my calendar. I was worried about how little I was posting, not realizing that part of my silence was due to some real unhappiness on the job. I determined that a posting schedule would solve my problems. I couldn’t follow it. I started feeling guilty, and I worried no one would stick with my blog. It didn’t turn out to be true, and putting that pressure on myself only made me want to blog less. Blogging when I want to about what I want to made me love my blog again.
This conference has been amazing so far, and I am sure that once I have had time to think, decompress, and reflect, I will have plenty of posts about it.
Image via Martin Thomas