Read by example. Let your children see you with a book in your hand, enjoying reading, and they will want to do it, too.
Read to your children. Keep reading to them even after they learn to read for themselves.
Set aside class time to read. I don’t do this well because my current school schedule doesn’t allow for it, but when I student taught, my supervising teacher set aside each Friday for reading. Also, the entire school had time set aside two days a week when everyone was supposed to drop everything and read. It had a tremendous impact on SAT scores.
If you can, allow for some choice. For instance, if you teach American literature, you might want to teach Edgar Allan Poe, but you can allow students to pick which story (or which three stories) they read. You can also allow students to pick a book or two on their own and get credit for a project or paper based on that book. I have successfully integrated this kind of outside reading in my classes before.
Make suggestions. I suggested a reluctant reader try Stephenie Meyer‘s books, and she loved them. She might not have tried them out if I hadn’t said I thought she would like them.
Give parents and students resources. Many times I have had parents lament that they can’t get their sons to read, for example. I point them toward Guys Read, which has some great suggestions for books for boys.